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Head In The Fridger(241543903).

The head-in-a-freezer photo meme was started in April 2009 by David Horvitz , a New York artist known for (among other things) starting a subscription service for his daily photos of the sky.

 

At the time, Horvitz was running a Tumblr where he would post instructions to his audience each day.

 

These were generally off-the-wall things like “record a dramatic reading of a YouTube comment fight” or “ask to watch the sunset from the roof of the tallest building near your house.”

 

In November of year 2015, David had a book of these instructions , Everything That Can Happen in a Day, published by Random House. 

Taking a photo with your head in the freezer and tagging it with the seemingly random number “241543903” was one of these instructions . Horvitz told us he got the idea after telling a sick friend, Mylinh Nguyen, to try sticking her head in a freezer.

The number Horvitz picked was a combination of the serial number of his refrigerator and the barcodes on a bag of edamame and a package of frozen soba noodles he was keeping there.

How “241543903” is formed:-

The number Horvitz picked was a combination of the serial number of his refrigerator and the barcodes on a bag of edamame and a package of frozen soba noodles he was keeping there.